"We do have a few senior managers that are [experts on AI]: none are that excited about it yet. We have agreed an internal policy to guide us all, which is currently very cautious, e.g., we do not allow AI-generated content or AI to be used in our design processes or its unauthorized use outside of GW, including in any of our competitions,"
"We also have to monitor and protect ourselves from a data compliance, security, and governance perspective; the AI or machine learning engines seem to be automatically included on our phones or laptops, whether we like it or not."
Games Workshop has implemented a cautious internal AI policy that prohibits AI-generated content, AI use in design processes, and unauthorized external AI use, including in competitions. CEO Kevin Rountree said a few senior managers are experimenting with AI but none are enthusiastic. The company will monitor and protect against data compliance, security, and governance risks as AI and machine learning capabilities appear on devices. Games Workshop plans to invest in hiring more creative professionals across departments to craft new Warhammer IP content and avoid fan backlash linked to generative AI.
Read at GameSpot
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