"By 2030, almost 80% of people had lost their jobs. The less people did physical work, the more they wanted to appear as if they did. Energym harvests the energy from laid off humans on stationary bikes and rowing machines to power AI."
"Of course, it's a joke, but in every good joke, there's a bottom of truth. The video taps into two major anxieties people have with AI: its potential to take human jobs and its giant energy requirements."
"They are the face of AI as well as the faces of that change that is being brought upon us. The creators deliberately featured Musk, Altman, and Bezos specifically because they represent the technological transformation affecting society."
A Belgium-based creative agency created a viral video spoofing tech billionaires Elon Musk, Sam Altman, and Jeff Bezos promoting a fictional company called Energym that harvests energy from laid-off workers on exercise equipment to power AI systems. The hyper-realistic deepfake video uses documentary-style formatting to warn of mass unemployment by 2030 and present humans as living batteries. Creators Jan De Loore and Hans Buyse deliberately featured these three figures as the faces of AI and technological change. The video resonated widely because it taps into two significant public concerns: AI's potential to eliminate jobs and its substantial energy consumption requirements. De Loore acknowledged the satire contains underlying truth about genuine anxieties surrounding artificial intelligence.
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