"Artificial intelligence is no longer futuristic-it's functional. Hotels are already utilizing AI to integrate siloed systems, such as PMS, accounting, CRM, and forecasting platforms, to drive faster and smarter decisions. Tools like Placer.ai and PredictHQ help identify ideal customers through demographic, behavioral, and geolocation data. As automation expands, the next opportunity lies in strategic human oversight: consultants and managers will interpret AI outputs, guiding capital investments and operational priorities rather than being replaced by algorithms."
"With interest rates still elevated, the wave of refinancing is forcing owners to face hard choices: refinance at higher costs, sell, or seek new investment partners. Expect to see consolidation, creative deal structures, and a greater need for consultants who can help operators navigate financial and operational restructuring. The industry will also pay more attention to smaller-scale risks, ranging from weather disruptions to cyber incidents, making proactive risk management and data-driven prevention essential."
"The industry's talent pipeline is under strain. From frontline staff to engineers and tradespeople, shortages are driving up costs and extending project timelines. Hospitality education is at an inflection point. Traditional hotel schools must shift from operational training to career-building programs with placement support, mentorship, and exposure to technology. Future graduates will need to navigate AI tools, asset management , and financial strategy , in addition to service execution."
Artificial intelligence is being used to integrate siloed hotel systems such as PMS, accounting, CRM, and forecasting to enable faster, smarter decisions. Placer.ai and PredictHQ identify ideal customers through demographic, behavioral, and geolocation data. Automation will expand while strategic human oversight will interpret AI outputs to guide capital investments and operational priorities. Elevated interest rates are forcing owners to refinance at higher costs, sell, or seek investment partners, spurring consolidation and creative deal structures. Insurance costs and reduced coverage will increase focus on smaller-scale risks and proactive, data-driven prevention. Labor shortages are raising costs and extending timelines across roles. Hotel schools must shift toward career-building, placement, mentorship, and technology exposure while outsourced expertise and event-space competition redefine operations.
Read at Food & Beverage Magazine
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