Tech Companies Love Using This Tiny Symbol. It's More Insidious Than You Think.
Briefly

Tech Companies Love Using This Tiny Symbol. It's More Insidious Than You Think.
"Led by ChatGPT, the No. 1 app in the App Store this year, more than a billion people are using one of a handful of generative A.I. platforms every week. Use of these products at work is on a sharp upswing, Gallup has found. But a series of Pew surveys reveals that Americans collectively are more worried than excited, joining most of our fellow global citizens."
"No, I think it's something different: the clickable icons that signify an A.I. feature and get certain ideas into our heads about A.I.'s benefits and potential. I am talking about the little four-pointed stars, misshapen diamonds, or "sparkle-looking things" (my term) that tech companies are using as shorthand to tell users that the thing they're about to click on is a generative A.I. tool."
As 2025 ends, generative A.I. usage has surged, with ChatGPT as the top app and more than a billion weekly users across platforms. Workplace adoption is rising sharply, according to Gallup. Public sentiment is largely negative: Pew surveys show Americans are more worried than excited, and a YouGov poll finds 68 percent would not allow an A.I. to act without approval for each action. A design trend of four-pointed 'sparkle' icons signals A.I. features and primes users with inflated expectations. These clickable sparkles shape perceptions of benefits and potential, contributing to A.I. malaise and distrust.
Read at Slate Magazine
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