"The South Korean game studio is currently working on a sequel to the 2024 sci-fi action game and its boss thinks AI is the only way to compete with the massive development teams coming out of China. "We devote around 150 people to a single game, but China puts in between 1,000 to 2,000," director Hyung-tae Kim said during a recent conference briefing according to GameMeca (translated via Automaton). "We lack the capacity to compete, both in terms of quality and volume of content.""
"He argued that with AI "one person can perform the work of 100 people." Will this lead to mass layoffs? Not according to the Shift Up CEO. That's because global competition will require countries to still utilize every possible worker. Sounds fun! Was Kim actually worried about rising competition from China or just flexing his geopolitical muscle as Stellar Blade's popularity catapults Shift Up into the big-time?"
Shift Up is developing a sequel to the 2024 sci-fi action game Stellar Blade. The studio allocates roughly 150 people per project while Chinese studios often deploy between 1,000 and 2,000. Generative AI and large language models are proposed as ways to increase both quality and volume of content, with claims that one person could accomplish the work of 100. The company asserts that AI adoption will not cause mass layoffs because global competition requires full workforce utilization. Stellar Blade sold millions of copies, and the studio rewarded employees with bonuses and hardware after a profitable 2025.
Read at Kotaku
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