"After releasing its financial results, Square Enix also revealed a progress report on the company's medium-term business plan. On page five of the 20-page presentation, Square Enix announced a partnership with the Matsuo-Iwasawa Laboratory at the University of Tokyo to research ways of "improving the efficiency of game development processes through AI technologies." Titled "Joint Development of Game QA Automation Technology Using Generative AI," the project features a research team of more than 10 members from both the Matsuo-Iwasawa Laboratory and Square Enix."
"The goal is to "automate 70% of QA and debugging tasks in game development by the end of 2027" by using automation technology to improve QA efficiency and operations. AI has become a hotly contested topic in games and beyond. Many developers and publishers have mixed opinions on the technology, with some saying it should be embraced and others claiming it poses legal risks."
Square Enix plans to use generative AI to automate 70% of game QA and debugging tasks by the end of 2027. The company partnered with the Matsuo-Iwasawa Laboratory at the University of Tokyo to research ways of improving the efficiency of game development processes through AI technologies. The project, titled "Joint Development of Game QA Automation Technology Using Generative AI," includes a research team of more than 10 members from both institutions. The R&D aims to improve QA efficiency, automate tasks, and establish a competitive advantage in game development. Industry responses vary: some developers embrace AI, others cite legal risks; some studios refuse generative AI while publishers push its use.
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