"If you're having a stressful holiday season, the answer is McDonald's - at least, that's what a now-removed AI-generated ad suggested, as reported by Futurism. Set to a song calling holiday season "the most terrible time of the year," the ad shows AI-generated people falling victim to a slew of wintery woes, including family dinners, shopping, caroling, baking cookies, and putting up a Christmas tree, each of which goes wrong somehow. The ad concludes by telling viewers to "hide out in McDonald's until January's here.""
"The ad for McDonald's Netherlands has been delisted on YouTube, although it's also been reposted elsewhere on social media, where the comments are largely negative, criticizing not just the use of AI, but the quality and message of the ad, as well. That backlash might not be surprising considering the response to Coca-Cola's most recent AI-generated holiday ad. However, unlike Coca-Cola's ad, the McDonald's ad took the risk of including people, rather than just cartoon forest critters."
An AI-generated McDonald's Netherlands holiday advertisement depicted AI-created people experiencing a series of holiday mishaps, set to a song calling the holiday season "the most terrible time of the year." The ad suggested viewers "hide out in McDonald's until January's here." The video was delisted on YouTube but has been reposted on social platforms, where comments have been largely negative, criticizing the use of AI, the ad's quality, and its message. The ad differed from other recent AI holiday spots by depicting people rather than animated creatures, and several shots displayed noticeable visual flaws.
Read at The Verge
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