Serving up tennis improvements through AI | Computer Weekly
Briefly

Serving up tennis improvements through AI | Computer Weekly
"Whether it's Carlos Alcaraz, Jannik Sinner or the legendary Novak Djokovic in the men's tournaments, Aryna Sabalenka, Iga Swiatek or Coco Gauff in the women's, the level of individual talent rises constantly. These improvements are attributable to the amazing natural talents of the athletes, combined with the best coaching the sport can offer. The right coach can make all the difference between being a player and being a champion."
"Founded in late 2023 by tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (chief technology officer) and Trond Kittelsen (head of commercial), the company's basic mission is to enhance tennis technique through tactical analysis, coaching and commentary. With expertise in computer vision and machine learning, SportAI looks to use artificial intelligence (AI) to offer instant data-driven insights to training facilities, teams, broadcasters, retailers and equipment brands."
"Still in its early days, the company has raised $3.6m in funding to date. For the love of tennis The company's management combines technology expertise and a passion for tennis. In addition to extensive experience growing global tech firms, Pederson competed in NCAA Division 1 college tennis and represented Norway at the 2023 ITF Tennis Masters World Championships. As well as being an entrepreneur and sports technology product expert, Kittelsen was CEO of Sevensi"
Tennis offers a near-yearlong season from the Australian Open in January to the US Open in September, with many other tournaments in between. Top-player talent continues to rise due to natural ability combined with elite coaching, which often determines champions. SportAI, a Norwegian B2B sports technology company founded in late 2023, aims to enhance tennis technique via tactical analysis, coaching and commentary. The company applies computer vision and machine learning to provide instant, data-driven insights to training facilities, teams, broadcasters, retailers and equipment brands, and has raised $3.6m in early funding.
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