"During a recent segment of The Prof G Pod with co-host Ed Elson, Galloway said that what Anthropic CEO Dario Amodei understands-and what makes this ad so vicious and so effective-is that while corporations discuss AI as a productivity enhancer, the reality of user behavior is far more intimate. The top use case for AI is, in fact, "therapy," according to Galloway, and "people are revealing their most intimate questions and concerns to AI." (That is the set-up for the Anthropic commercial.)"
"Jess Ramos, founder of Big Data Energy Analytics, declared on LinkedIn that it was the most thought-provoking Super Bowl ad of the year and that it "obliterated ChatGPT" by poking fun at how many people use it for therapy and validation. Then it "ended with a smackdown of what they think ads will look like in ChatGPT: abruptly interrupted conversation with insensitive ad placements.""
"Introducing ads in the middle of a therapy session creates a dystopian scenario that Anthropic is smart to exploit, Galloway said. If a user confesses to an AI that they are suffering from depression, the trust is broken if the platform immediately pivots to monetization. "The thought that this person is going to take all your personal information and start saying 'Oh you seem to be suffering from depression. Have you thought about Lexapro...?'" is a major vulnerability for OpenAI,"
Anthropic aired a Super Bowl commercial proclaiming "Ads are coming to AI, but not to Claude," directly confronting OpenAI's testing of ads on ChatGPT. The ad emphasized that many users treat conversational AI as a confessional or therapeutic resource, revealing intimate personal information. The commercial dramatized the dystopian impact of inserting advertising into such exchanges, portraying abrupt, insensitive ad interruptions that would undermine trust and privacy. Observers called the spot thought-provoking and effective, arguing that advertising inside chat-based AI represents a core vulnerability for platforms that rely on monetizing deeply personal user disclosures.
Read at Fortune
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