Agentic AI is positioned as more than assistive AI or generative AI used like an intern. It harvests required data when needed, driven by events and conditions, by querying databases, pulling logs, and reading documents. It follows evidence rather than fixed scripts and rules. It can interpret unstructured field notes, recognize churn signals, and route those insights to marketing teams for retention targeting. It also supports cross-domain reasoning to connect information from different systems and contexts. Adoption is expected to grow over the next 12 to 24 months, with rural providers showing strong demand, but broadband providers need a more sophisticated understanding of how agentic AI differs from prior automation.
"“It is driven by events and conditions. It can query databases, it can pull logs and read documents, and it follows evidence rather than just fixed scripts and rules.” Part of agentic AI's power, he said, is how it handles unstructured data. “A field tech might write [in their notes] that the customer's angry and they said they may want to leave. Yesterday, that was buried in logs, but tomorrow, that unstructured data will be read by agentic AI, and it will recognize it as a churn signal.”"
"“Yesterday, that was buried in logs, but tomorrow, that unstructured data will be read by agentic AI, and it will recognize it as a churn signal. It will carry that information - and all the ones like it - to a marketing team with a target list for saves and retention.”"
"“When it comes to agentic AI, Alcott said, people wonder ‘how is that different than any other plain old automation that we've had in broadband as an industry for decades?’” Alcott said he thinks most broadband providers understand assistive AI, which is useful for answering questions and combing through data, as well as generative AI's ability to collect and process data to create code, charts, written pieces, and so on."
"“Alcott said he believes agentic AI adoption will grow strongly in the next 12 to 24 months, and that rural providers in particular are hungry for it. But he also thinks broadband providers need a more sophisticated view of agentic AI.”"
Read at Telecompetitor
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