"Siminoff's vision: turn Ring from a video doorbell company into an AI-powered "intelligent assistant" for the entire home and beyond. A handful of new features that advance that goal shipped just ahead of this year's Consumer Electronics Show (CES) in Las Vegas, including fire alerts, alerts about "unusual events," conversational AI, facial recognition features, and more. Some of these additions have not been without controversy, as consumers have to grapple with how much privacy they're giving up in favor of convenience and security."
"By 2023, five years after selling Ring to Amazon, Siminoff had been running at full throttle for so long that he needed out. "I built the company in my garage...I was there for all of it. We then get to Amazon, and I go even faster - like, more throttle," Siminoff told TechCrunch. "I didn't get to Amazon and say, 'I'm an exited entrepreneur, I'll just chill out,' he adds. 'I blasted the f**king gas.'""
Jamie Siminoff aims to transform Ring from a video doorbell maker into an AI-powered intelligent assistant for the entire home and beyond. Ring released new features ahead of CES including fire alerts, notifications for "unusual events," conversational AI, and facial recognition capabilities. These features advance an integrated home assistant vision while raising consumer privacy and surveillance concerns. Siminoff experienced burnout after selling Ring to Amazon but reconsidered leaving because recent AI advances enabled the platform growth he wanted. The Palisades fires that destroyed his garage, Ring's origin, also influenced his renewed commitment to the company.
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