PwC's AI chief says the tech is overwhelming - but early adopters are pulling in 3 times the revenue

""We've talked for the last year about proofs of concept and experimentation, and frankly, those days are over. We now have to scale the impact of AI in organizations," Atkinson said."

""The good news for employees is if we scale the impact of AI for organizations, I truly believe we create and unlock growth," he added."

""That opportunity means that it's not only a big upside for organisations. It is a big upside for employees who lean in and use these tools to help create greater productivity, outputs, and creativity," Atkinson said."

Concerns about AI's impact on jobs span boards, management, and employees, driven by a rapid pace of change that many find overwhelming. Organizational change often lags behind technology adoption, creating a mismatch in implementation capacity. Companies must move beyond proofs of concept and scale AI capabilities across operations to capture value. PwC data shows organizations that adopt AI more quickly achieve three times the revenue per employee versus slower adopters. Scaling AI can unlock growth and increase productivity, outputs, and creativity, creating significant upside for both organizations and employees who actively leverage AI tools.

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