Pure Storage unifies data in Enterprise Data Cloud for greater control over AI
Briefly

Pure Storage unifies data in Enterprise Data Cloud for greater control over AI
"During the Pure Accelerate 2025 event in Amsterdam, the vendor discussed developments within its portfolio and the market. Pure Storage is increasingly positioning itself as a supplier of a data platform that is not about infrastructure management, but about making optimal use of data."
"Bal explains that decoupling compute and storage is crucial in this regard. Separately managing computing power and storage creates a flexible platform that can be scaled or renewed independently. Lans observes that many organizations still work in silos, where each workload has its own infrastructure right down to the storage layer. He believes that virtualization and resource consolidation will make management more consistent, efficient, and less error-prone."
Pure Storage is shifting focus from infrastructure management to enabling optimal use of data through a unified data layer that makes information available everywhere while hiding underlying technology. Many organizations still operate separate storage environments and constantly move data between systems, causing inconsistency and slowing decision-making. Decoupling compute and storage allows independent scaling and renewal, and virtualization with resource consolidation improves consistency, efficiency, and reduces errors. Growing AI adoption requires access to consolidated datasets; a uniform data plane minimizes unnecessary data movement and speeds data availability for analysis and AI modeling.
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