OpenAI wants your brand mascot on Sora. What could possibly go wrong?

"When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one's surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!-situations. (See OpenAI founder Sam Altman grilling Nintendo's Pikachu.) Brands condemned the use of their intellectual property without permission. The Motion Picture Academy called out OpenAI for its blatant copyright violations."

"Soon after launch, Altman wrote a blog post addressing the issue, stating that Sora would give rightsholders "more granular control" of their IP on the app, adding that in the near future he expected that plenty of brands and content makers would actually welcome the chance to have their characters on the app. He called it a new form of "interactive fan fiction.""

"Well, that day is here. According to a recent report in The Wall Street Journal, OpenAI has opened the floodgates and is now in talks with brands about how they can bring their mascots and characters into the app for users to feature in videos. It's obvious why OpenAI wants brands to free their mascots. People would love to play in that sandbox with well-known characters. Hell, they're already doing it. But, um, what's in it for the brands?"

OpenAI launched the text-to-video app Sora in September and faced immediate blowback. Users quickly generated videos featuring well-known characters in a wide range of situations. Brands condemned the unauthorized use of their intellectual property, and the Motion Picture Academy criticized the platform for copyright violations. OpenAI founder Sam Altman pledged to give rightsholders more granular control over their IP and described the phenomenon as a form of "interactive fan fiction." OpenAI has begun negotiating with brands to permit mascots and characters on Sora. The move aims to channel user creativity while offering brands options to control and potentially monetize character use.

Read at Fast Company