OpenAI pauses AI generated deepfakes of Martin Luther King Jr. on Sora 2 app after 'disrespectful' depictions | Fortune
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OpenAI pauses AI generated deepfakes of Martin Luther King Jr. on Sora 2 app after 'disrespectful' depictions | Fortune
"Sora 2, the OpenAI app known for its deepfake videos of celebrities and influencers, is pausing users' ability to recreate Martin Luther King Jr.'s likeness after his daughter, Bernice A. King, claimed his image was being used in a "demeaning, disjointed" way. In response to the "disrespectful depictions" of King Jr. generated by users on the Sora 2 app, OpenAI claimed it is strengthening its guardrails for how users depict historical figures, the company said in a joint statement with the King estate."
"While the company claimed there are free speech interests in depicting historical figures, it said "public figures and their families should ultimately have control over how their likeness is used. Authorized representatives or estate owners can request that their likeness not be used in Sora cameos." It was not immediately clear how these standards would distinguish between who would be considered a public or historical figure, or if people would have to make requests to OpenAI on a case-by case basis."
OpenAI paused users' ability to recreate Martin Luther King Jr.'s likeness on Sora 2 after Bernice A. King said his image was being used in a "demeaning, disjointed" way. OpenAI said it is strengthening guardrails for depicting historical figures and said public figures and their families should have control over likeness use, allowing authorized representatives or estate owners to request blocking of Sora cameos. Bernice King, CEO of the King Center, said many AI depictions "never rose to the level of free speech" and called them "foolishness." She noted King Jr. was not an elected official and that estates can control likeness rights for up to 100 years.
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