""PMs are actually vibe coding products, and we're showing them to Zuck and leadership, and it's allowing us to iterate and explore the space really fast," said Joseph Spisak, a product director in Meta's Superintelligence Labs (MSL), onstage at the TechEquity AI Summit in Sunnyvale, California, on Friday. Vibe coding, a term originating in developer communities, refers to AI-assisted coding using instructions provided in natural language. "We can literally vibe code products in a matter of hours, days, and explore the space," Spisak added."
"Spisak described Meta's "internal systems" as powerful enough for non-engineers to adjust interfaces on the fly, allowing developers to "change colors and change ideas." The remarks shed new light on how Meta, like the rest of Silicon Valley, is reorganizing product development around AI assistants. Meta uses at least two: Metamate, a ChatGPT-style bot trained on internal data, and Devmate, a coding assistant that incorporates multiple large language models, including those from rivals like Anthropic, to speed up programming."
Meta product managers are using vibe coding to prototype apps themselves and present demos directly to CEO Mark Zuckerberg and other leaders. Vibe coding is AI-assisted coding driven by natural-language instructions, enabling fast iteration in hours or days. Meta employs internal AI assistants such as Metamate, a ChatGPT-style bot trained on internal data, and Devmate, a coding assistant that leverages multiple large language models. Superintelligence Labs prioritizes speeding development and adopting vibe coding to compete in AI. Existing systems built for billions of users and large engineering teams are too slow and poorly suited to vibe coding, creating friction for small, fast teams.
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