"For seven weeks, we hardly slept, with up to 10 of our in-house AI and post specialists at The Gardening Club working in lockstep with the directors. Every shot travelled through a rigorously engineered toolchain: real Google Earth plates, advanced style-transfer, pixel-level photo repair, custom LoRAs, control nets, bespoke ComfyUI graphs, and thousands upon thousands of tightly steered iterations. Then came compositing, lighting balance, physics corrections, artefact removal, and final finishing in Flame."
"Recently, McDonald's followed in the footsteps of Coca-Cola and released a new AI-generated advertisement just in time for the holiday season. The ad features numerous AI-generated scenes of people dealing with all the horrible, annoying, and not-so-great moments that can happen during this time of year. It's genuinely a funny little idea for an ad, but it's hard to watch and enjoy when it's so clearly AI-generated."
McDonald's Netherlands released a Christmas commercial created using AI generation tools that appeared ugly and lifeless. The ad went viral online for negative reasons, prompting the fast-food chain to delete it. The advertisement depicted numerous AI-generated scenes of people facing horrible, annoying, and not-so-great holiday moments. The spot was broadly criticized for being clearly AI-generated, making it hard for viewers to enjoy despite a humorous concept. McDonald's removed the ad and previously shut down comments before deleting it entirely from the internet. The studio behind the ad, Sweetshop, claimed weeks of intensive AI and post-production work using many custom tools.
Read at Kotaku
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