"Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there's one caveat when using AI in marketing: Don't let consumers know, because they hate it. Nearly nine in 10 marketers say they have to deliver more in less time, according to a report by GrowthLoop. Also, 91% have ramped up content output this year - with many producing three to five times more than in 2024, according to a 10Fold survey."
"While 70% of consumers recognize AI in marketing emails, ads and customer service, only 25% like it, according to GrowthLoop. An overwhelming 82% still want to talk to a human agent - even if the AI option is faster. And concerns are mounting: 78% worry about data security, 60% doubt the accuracy of AI outputs, and 84% say brands should disclose when AI is in use."
"Last year, Coca-Cola used AI to make a Christmas ad. The company called the campaign "a collaboration of human storytellers and the power of generative AI." Consumers called it mediocre - more of a shortcut than creativity - and felt it was just Coca-Cola's way of dodging paying real artists. Alex Hirsch, creator of "Gravity Falls," said Coca-Cola's iconic red came from "the blood of out-of-work artists.""
Resource-constrained marketing teams are using AI to speed ideation, workflows and data analytics while producing far more content with largely flat budgets. Marketers report delivering more in less time and many have increased output three- to fivefold. AI adoption is widespread, with two-thirds of marketers using AI regularly and some campaign cycles shrinking from weekly manual work to under 30 days. Consumer sentiment remains negative: many recognize AI in marketing but a minority like it, most prefer human agents, and large shares cite data security, accuracy concerns and demand disclosure. High-profile brand experiments have drawn public backlash.
Read at MarTech
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