"Creators should LOVE AI. AI doesn't make uncreative people creative,"
"It allows creators to become exponentially more creative."
"You're not looking for efficiency. Sometimes the best work happens during the process. No one has to paint with oils, or etch metal or stone, or sculpt from marble to get an image or a statue. But we do."
"All you can see is dollar signs and 'value' instead of theft, exploitation, and job displacement."
AI can massively reduce the time needed for creative iteration, enabling creators to develop products in minutes instead of hours or days. Many creators view AI as removing the humanity from art and raising concerns about theft, exploitation, and job displacement. Some creators emphasize the value of hands-on processes and slow, exploratory methods for producing the best work. A high-profile licensing deal allowing hundreds of Disney, Pixar, Marvel, and Star Wars characters inside an AI video generator intensified tensions between pro-AI business perspectives and creative labor concerns. The debate centers on efficiency, artistic process, ownership, and economic impact.
Read at Fortune
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