Jake Paul's Deepfake Gambit Sparks Debate over Sora Cameos and Digital Likeness Rights
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Jake Paul's Deepfake Gambit Sparks Debate over Sora Cameos and Digital Likeness Rights
"The software, which launched September 30, uses artificial intelligence to generate videos and allows people to upload their image as a cameo that others can use. Paul willingly uploaded his cameo for others to use, and then on October 8 he posted a TikTok video in which he threatened to sue anyone spreading deepfakes of him doing things he would never do. As he said this, he began clumsily applying makeupa gag because this is what many of the deepfakes portrayed him doing."
"Jake Paul is all over the Internet. Paulsocial media presence turned actor and professional boxermade history last year when he squared off with boxing legend Mike Tyson in the most streamed sporting event ever. Now he's back in the limelight, with even more eyes on him. A wave of viral videos posted last week shows him giving makeup tutorials, shoplifting from Taco Bell and holding up a 7-Eleven."
"The cameo feature, which at first seemed a fun add-on to Sora's abilities, now appears to be one of the main attractions, and OpenAI's CEO has announced plans to monetize it. The development presents opportunities for some but big risks for others. Depending on how the system is implemented, cameo owners could set terms and cost, which could give some control back to those whose images have been u"
Jake Paul’s image has been widely used in AI-generated deepfake videos on OpenAI’s Sora app, showing him doing makeup tutorials, shoplifting from Taco Bell and holding up a 7-Eleven. Sora launched on September 30 and uses artificial intelligence to generate videos and allows users to upload a cameo image that others can use. Paul uploaded his cameo and later threatened to sue people spreading fake videos of him. He announced being an OpenAI investor and the first celebrity NIL cameo user, and said videos using his likeness accrued more than a billion views in six days. OpenAI’s CEO plans to monetize the cameo feature, creating opportunities and risks depending on implementation and potential cameo owner controls.
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