"For years, many marketers took a cautious approach to AI, hesitant to be first to integrate it into core workflows. Now, the risk has flipped. Few want to be last. From creative production to optimization and analysis, brands and agencies are under pressure to use AI in ways that drive performance, efficiency and scale. Some teams are already seeing results."
"This is not a surface-level conversation. Sessions at the event will focus on how marketers are using AI today, where it is delivering value and where it is falling short. Discussions will dig into real experiences and emerging best practices across the most critical layers of the marketing process, including creative generation, media buying and targeting, analytics and measurement, and product discovery and search."
Digiday, Glossy and Modern Retail have tracked AI's rise in marketing for nearly a decade. AI has expanded beyond chatbots, marketing automation and ad optimization into core daily workflows. AI now supports creative production, optimization, analysis, media buying, targeting, analytics, measurement, product discovery and search. The risk profile has flipped: early caution gave way to urgency as brands and agencies seek performance, efficiency and scale. Sessions will focus on real use cases, value delivered, and shortcomings, with lightning-round town halls for peer exchange. Attendees will gain actionable insights and clearer views of what works and what does not.
Read at Modern Retail
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