"Increasingly, I'm coming back to running product and working with the vice president of tech on some artificial intelligence (AI) projects and getting very hands-on myself. It's intellectually challenging, stimulating and intriguing - and I want to learn more about it. I'm trying to get as much info as I can on what I consider to be the most interesting tech advancement of my professional work lifetime."
"There's tremendous opportunity to improve the efficiency and discovery on Wolf & Badger by better understanding our shoppers and our brands and the products they sell. There's lots around AI on image recognition and product tagging to build out better information."
Wolf & Badger, an online marketplace connecting independent ethical brands with consumers, is leveraging AI across multiple operations to enhance efficiency and discovery. The platform achieved $100m in annual sales in 2024 with over 2,000 brand partners and 40 million website visits in 2025. CEO George Graham is personally engaged in AI initiatives, recognizing the technology's potential to improve shopper understanding and product discovery. Recent AI-driven projects have generated £3.2m in directly attributable incremental sales. The company provides technology infrastructure and operational support for independent brands, enabling them to achieve scale individually impossible. Wolf & Badger maintains its ethical commitment through B-Corp recertification and continues expanding globally.
#ai-and-machine-learning #e-commerce-platform #independent-brands #personalization-and-discovery #ethical-business-practices
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