"HP, the 85-year-old Silicon Valley company long defined by PCs, printers, and enterprise hardware, is repositioning itself as a work-intelligence platform-where devices learn continuously, services anticipate needs, and AI dissolves the traditional boundaries between hardware, software, and the cloud.Under Jim Nottingham, senior vice president and division president of Advanced Compute Solutions, HP is treating AI not as a feature or a marketing layer but as a structural force reshaping how the company builds products, manages its supply chain, and generates revenue."
"Nottingham said HP's transformation began with an uncomfortable realization that "work was not working as well as it should." Customers had raised these issues for years, but the true scale of the problem became clear only after HP measured it through its 2025 Work Relationship Index. The findings were striking as just 20% of knowledge workers say they have a healthy relationship with work, meaning most feel overwhelmed by fragmented tools, constant interruptions and systems that make work harder rather than more productive."
HP is repositioning as a work-intelligence platform where devices learn continuously, services anticipate needs, and AI dissolves boundaries between hardware, software, and cloud. Jim Nottingham leads a strategy that treats AI as a structural force reshaping product design, supply-chain management, and revenue models. Enterprise spending is shifting toward intelligent, autonomous systems, prompting competition with device makers like Dell and Lenovo and with software and cloud providers such as Microsoft and hyperscalers. A 2025 Work Relationship Index found only 20% of knowledge workers have a healthy relationship with work, revealing widespread overwhelm from fragmented tools, interruptions, and inefficient systems. HP aims to leverage device visibility at scale to identify patterns and build solutions that improve worker productivity and anticipate organizational needs.
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