"Search engines didn't really understand the notion of which pages were more important,"
"If we had the ultimate search engine, it would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. And that's obviously artificial intelligence-able to answer any question, basically because almost everything is on the web."
"Artificial intelligence would be the ultimate version of Google,"
Larry Page co-founded Google and advanced search with the PageRank algorithm to rank pages by hyperlinks rather than by keywords. PageRank helped Google move from a minor competitor to capturing roughly 25% of search by 2000 and about 90% today. Search ad revenue grew from about $80 million in 2000 to nearly $200 billion in 2024. Page envisioned an AI-driven search that understands everything on the web, interprets user intent, and provides correct answers. Page also acknowledged that the technology was not yet realized then; Gemini now approaches that AI capability.
Read at Fortune
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