"The release of new image models has led to a significant increase in app downloads, with some models generating millions of additional installs within weeks of their launch. For instance, Google's Gemini saw over 22 million downloads after introducing its Nano Banana image model, marking a substantial growth in user engagement."
"ChatGPT's introduction of the GPT-4o image model resulted in more than 12 million incremental installs, showcasing the trend that image model releases are more effective in driving downloads than previous model updates focused on conversational features."
"Despite the surge in downloads following image model releases, the report cautions that this does not necessarily correlate with increased revenue. For example, Nano Banana generated only $181,000 in gross consumer spending, despite its significant impact on download numbers."
Image model releases are driving substantial growth for AI mobile apps, with downloads increasing 6.5 times compared to traditional model updates. ChatGPT and Gemini saw millions of new downloads after launching their image models. Gemini's Nano Banana model led to over 22 million downloads, while ChatGPT's GPT-4o model added more than 12 million. Other models, like Meta AI's Vibes, also experienced growth, though the report warns that increased downloads do not always result in higher mobile revenue, as seen with Nano Banana's limited consumer spending.
Read at TechCrunch
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