Initially skeptical about generative AI's capabilities in copywriting, the author acknowledges advancements in AI algorithms and their ability to produce quality drafts. Understanding how to influence AI tools with personal voice and feedback has transformed the author's view. They advocate for a collaborative role, comparing their position to a copy chief overseeing a junior writer. Acknowledging various AI platforms, ChatGPT stands out for its user-friendliness and adaptability, making it a preferred choice for effective copy generation.
To be clear, I still see my own brain and approach as a competitive advantage. That hasn't changed, but two things have shifted.
I've found the biggest shift by thinking of myself as a copy chief and AI as a junior writer. It has fantastic ideas but needs strong guardrails.
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