"Bombarding your employees and customers with rapid-fire, AI-generated communications, just because you can, is not effective,"
"You still need to be strategic and think about what you are communicating, how, why and when, otherwise we are all going to start sounding the same."
"Each message should contribute to your communications and broader business goals,"
"It can make up very plausible-sounding answers that are totally untrue. So thorough validation of any AI-generated content in your communications is essential."
Generative AI can save leaders time by helping draft communications for teams and customers. Overusing AI-generated messages risks relationship damage and reputational harm. Communications should follow a clear strategy with attention to what is communicated, how, why and when, prioritizing quality over quantity. Leaders must retain responsibility for AI outputs by applying critical thinking and validating content. AI can hallucinate and produce false or biased responses, so thorough validation and safeguards are essential to prevent misleading, discriminatory, or otherwise harmful communications.
Read at Forbes
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