"AI is already reshaping how agencies operate, helping embed new tools across the creative lifecycle, from ideation right through to production and delivery. Generative platforms such as Adobe Firefly and Midjourney are becoming standard for rapid concepting and prototyping, allowing teams to explore more ideas in less time. When used correctly, these tools don't dilute creativity. Instead, they can free creatives from repetitive, manual tasks, providing much-needed space to focus on what truly matters: storytelling, brand voice, emotional resonance, and strategic thinking."
"Since its emergence, many agencies have considered the threat posed by AI. Will it replace creatives and elements of the creative process? Will it commoditize ideas? Will it strip the soul from storytelling? Now that the dust has settled and AI evolution has become a truth we must all live under, this narrative feels outdated. The agencies that thrive won't be those resisting AI, nor those blindly automating everything in sight, but those that incorporate it, intelligently, in their process."
AI will not replace creativity; it will reshape agency operations and free people to concentrate on strategy, storytelling, and building brand communities. Generative platforms like Adobe Firefly and Midjourney accelerate concepting and prototyping, enabling exploration of more ideas in less time. Proper use of AI reduces repetitive manual tasks, allowing focus on storytelling, brand voice, emotional resonance, and strategic thinking. Humans remain responsible for selecting and developing the most meaningful ideas for brands. Agencies achieving gains are redesigning workflows and deploying agentic AI for versioning, asset management, and production logistics, producing faster delivery, greater consistency, and more headspace for human judgment.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]