Have a Complaint? Klarna's CMO Will Direct You to His AI Clone to Vent: 'I Just Didn't Want to Hear the Whining'
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Have a Complaint? Klarna's CMO Will Direct You to His AI Clone to Vent: 'I Just Didn't Want to Hear the Whining'
"“I believe that people are probably quite pissed with me, and I would like to give them a way of expressing that without having to send me angry Slack messages.”"
"“I just didn't want to hear the whining in the meetings anymore,” Sandström said. “So I said, call this number, get it out of the system. When we then meet, we focus on the future.”"
"Sandström said he used his AI-generated double as a kind of internal “venting machine” that listened to workers patiently. He explained that he designed his AI counterpart to remain consistently agreeable - quick to apologize and assume responsibility."
"The company built a chatbot based on CEO Sebastian Siemiatkowski that lets customers call in and share feedback. The bot learned from his podcast appearances, so it sounds and responds like him."
Klarna’s chief marketing officer created an AI clone of himself during budget cuts to give employees a way to express frustration without sending angry Slack messages. Employees can call a number and talk to an AI voice that sounds like him, using it as an internal venting mechanism. The AI is designed to remain consistently agreeable, offering quick apologies and assuming responsibility. This approach reduces complaints during meetings so discussions can focus on future actions. Klarna also built a customer chatbot based on its CEO, using podcast material so the bot sounds and responds like him. Other companies are experimenting with similar AI clones of executives.
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