"When Google launched its Gemini 2.5 Flash model - better known by its more fun codename Nano Banana - in August, it became a viral hit. Because of its ability to edit images using AI for free (or at a low cost if you're using it through the API), we wondered if it might spell bad news for Adobe, which sells competing image software. Data provided to Business Insider by Appfigures, an analytics company, reveals that as downloads of Gemini skyrocketed around the time of Nano Banana's release, downloads of Firefly, Adobe's generative AI image and video app, began to slump."
"After Google rolled out Nano Banana to the Gemini app on August 26, Firefly downloads dropped by more than half over the following week, while Google's app skyrocketed. As of October 6, Gemini downloads were up 331% compared to the last week of July, while Firefly was down 68% - its lowest since the arrival of Nano Banana - per the Appfigures data."
Google released the Gemini 2.5 Flash model, Nano Banana, in August, offering AI image-editing capabilities for free or at low API cost. Appfigures data shows Gemini downloads surged after Nano Banana's rollout while Adobe's Firefly downloads declined. Firefly experienced strong initial growth after its June launch, with August downloads up 150% over the previous month, while Gemini grew 20% in that period. After Nano Banana integrated into the Gemini app on August 26, Firefly downloads fell by more than half over the following week. As of October 6, Gemini downloads were up 331% versus late July, while Firefly was down 68%.
Read at Business Insider
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