"Meetings are the dark energy of business: common, powerful, and largely invisible. The reasoning and judgments that shape a company's direction happen in meetings, but then disappear. Email turned situational communication into organizational working memory; AI is now doing the same for meetings, making conversations usable beyond the meeting itself. It turns meetings from moments in time to a new kind of organizational asset."
"Meetings contain information that rarely makes it into a formal system: how a leader weighs trade-offs, why a decision went one way instead of another, who deferred to whom, and how objections were resolved. Companies treat strategy documents as critical intellectual property, but the central decision-making process is just as valuable, and harder to capture. Leaders often try to approximate this in writing, but it rarely captures how decisions actually unfold."
"There is also the simple loss we already feel: decisions made but not recorded. Commitments that fade. Debates rehashed because people forget, not just what was decided, but how. Manual meeting notes are subjective and record only a small portion of this. Even complete transcripts aren't very useful in capturing meeting meaning; the important information is rarely synthesized, analyzed, or distributed."
Meetings are common, powerful, and largely invisible forces shaping company direction. Reasoning and judgments that determine strategy frequently occur in meetings and then disappear. Email converted situational communication into organizational working memory; AI is beginning to do the same for meetings by making conversations usable beyond the meeting itself. Meetings hold leadership intellectual property: trade-off assessments, rationale for decisions, interpersonal dynamics, and how objections are resolved. Manual notes and transcripts capture only fragments and rarely synthesize meaning. AI summarization and extraction can identify decisions, owners, disagreements, and agenda items, turning ephemeral discussions into durable organizational data that scales across the business.
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