"Google's Robby Stein confirmed (again) that Google is personalizing some of the AI experiences, including AI Overviews and AI Mode. He said this on the CNN, Terms of Service podcast with Clare Duffy. The personalization seems to be super limited and only maybe a test right now. Clare Duffy from CNN asked Robby Stein, "And does that apply on like an individual basis? Like if there's somebody who just regularly doesn't want to click and look at the Google summaries or the AI overviews, will they see fewer of those?""
"Robby Stein from Google responded, "Yeah, we are personalizing some of these experiences." He then gave an example of seeing more videos, he said, "So if you're the kind of person that would always click a video, you might see video results higher." This seems like a limited test, Robby said, "But right now that's a kind of a, it's a smaller adjustment probably. Okay, to the experience because we want to keep it as consistent as possible overall. But I think over time our goal is to create something that's great for you.""
Google is personalizing some AI experiences, including AI Overviews and AI Mode. Personalization is currently limited and appears to be a small test designed to keep the overall experience consistent. Adjustments are modest and intend to surface content types that individual users prefer, for example ranking video results higher for users who frequently click videos. The long-term aim is to create a personalized, high-quality experience tailored to each user. Google added a direct shortcut to AI Mode at g.ai after noticing users appended "AI" to queries to try to get AI-style responses. The rollout is likely to expand gradually as signals validate the changes.
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