"I'll confess, with no shame whatsoever, that I really love ads. Artsy ones, funny ones, weird ones, emotional ones - TV commercials were my childhood TikTok before any of us were using terms like "short-form video." But like most creative things in my life, AI is sucking the joy out of it. And it's only going to suck harder this year."
"Ads are mini-movies, posters, illustrations, and photoshoots with an underlying purpose: to burn whatever product they're flogging into your brain as quickly as possible. It requires a great deal of creativity, and in some cases, a substantial production budget. And while the creative in me loves to see the fruits of that labor, it also makes ads the ideal testing ground for generative AI technology, as brands race to make content creation faster and cheaper. Many image and video generator models saw huge visual"
"According to a Marketing Week study, more than half of 1,000 polled brand marketers used some variant of AI in their creative campaigns in 2025. Another study by the Interactive Advertising Bureau (IAB) found that 90 percent of advertisers were using, or planning to use, generative AI for video ads in 2025, and projected that such tools would be used in 40 percent of all ads by 2026."
Generative AI is set to make commercials and marketing content widespread in 2026. Brands are adopting image and video generator models to speed creation and lower costs. Advertising's short-form, attention-focused format makes it an ideal testing ground for generative tools. Many brand marketers used AI in 2025, and industry projections expect these tools to power a large share of ads by 2026. Improvements in model quality prompted broader advertiser adoption across TV, print, and online formats. Rapid adoption raises concerns about diminished creative satisfaction and potential impacts on originality and ad quality.
Read at The Verge
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