Fox News Embraces AI to Build Newsroom Tools' as CEO Denies the Technology Is a Job Eliminator'
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Fox News Embraces AI to Build Newsroom Tools' as CEO Denies the Technology Is a Job Eliminator'
"Fox News Digital president and editor-in-chief Porter Berry revealed to Axios on Tuesday that Fox News has been working with Palantir to develop these new newsroom tools. Palantir was hired to build a digital twin of the business mirroring the workflows, data, tools and systems the company uses to produce and publish its digital journalism, Berry told Axios. The initial goal was to to take on repeatable, mundane tasks like tagging posts and using SEO keywords."
"The tools now help journalists discover, produce and distribute stories across Fox News' platforms and social media. Berry said it's strictly a business deal and Fox retains all the rights to their intellectual property. Berry was clear that AI will not be used to generate editorial content, but he broke down three specific areas where the media company has embraced the technology as a tool."
Fox News Media has used AI for the past year to build a suite of custom newsroom tools in partnership with Palantir, which created a digital twin mirroring workflows, data, tools and systems. The project initially automated repeatable tasks such as tagging posts and applying SEO keywords and now assists journalists in discovering, producing and distributing stories across platforms and social media. The company retains all intellectual property rights and treats the arrangement as a business deal. AI will not generate editorial content; tools include topic radar for briefings, a text editor for style conformity, and article insights for performance optimization. Leadership encouraged young people to learn AI and rejected doomerism about job elimination.
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