""You see a lot of different players in the space, doing things like popping different flavors of a chat up for free, you see ones doing big marketing efforts," Kramer said Tuesday at Fortune's Brainstorm Tech conference in Park City, Utah. "For us, we want the value to be provided by what we're actually driving, whether it's for the customer, or the customer's customer. For us it's all about the usage and the value.""
"When working with customers in different industries, Kramer pointed out that certain elements can become repeatable in the enterprise space. "You understand how you can go from one bank to the other and help them, and then build on top of that that," she said. "We're more focused on making sure we're research led first to build those products versus, in the enterprise, the big marketing buzz to try to capture a wider audience. We're doing it very thoughtfully.""
OpenAI leverages its research lab roots and enterprise experience to prioritize usage-driven value for customers rather than marketing-driven growth. The company emphasizes building research-led products tailored to industry repeatability, enabling solutions that transfer across similar enterprises such as banks. Multiple competitors are investing heavily in large language models and chatbot offerings, increasing market pressure. OpenAI's revenue has nearly doubled in seven months, reaching a $12 billion annualized run rate and projecting a 15% revenue increase for 2030 compared to earlier forecasts. The company also expects substantial cash burn through 2029, reflecting intense investment in AI development and scaling.
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