""Search engines didn't really understand the notion of which pages were more important," Page said at the time. "If you type Stanford, you get sort of random pages that mention Stanford. This obviously wasn't going to work.""
""Artificial intelligence would be the ultimate version of Google," he said in a resurfaced interview conducted by the nonprofit educational organization American Academy of Achievement, from October 2000. "If we had the ultimate search engine, it would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. And that's obviously artificial intelligence-able to answer any question, basically because almost everything is on the web.""
Larry Page co-founded Google in 1998 and served as CEO until 2001. Google developed the PageRank algorithm to rank pages by hyperlinks rather than by keywords, producing more relevant results. Early search engines returned random mentions instead of authoritative pages. Google grew from about 25% of the search market in 2000 to roughly 90% now and increased ad revenue from about $80 million in 2000 to nearly $200 billion in 2024. Page described an ultimate search driven by artificial intelligence that understands the web and user intent to answer questions directly; recent Gemini upgrades move toward that vision.
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