"Outsmart has reported a 4.4% rise in OOH revenue for the third quarter of 2025, reaching £376.6m. Digital OOH revenue grew 3.3%, while classic OOH formats surged 6.5%, reversing the long-standing trend of digital leading growth. Digital still accounts for the majority share at 67%, underscoring its dominant position in the UK OOH landscape."
"Australia's federal parliament has passed legislation requiring major subscription video-on-demand services, including Netflix, Disney+, and Prime Video, to invest in local productions. The law applies to platforms with more than one million domestic subscribers, mandating they allocate 10% of their Australian spending or 7.5% of revenue, toward original Australian content. Non-compliance could result in fines up to ten times a streamer's annual revenue in the country."
Outsmart reported a 4.4% rise in out-of-home (OOH) revenue for Q3 2025, reaching £376.6m, with digital OOH up 3.3% and classic formats up 6.5%. Digital retains a 67% market share in the UK OOH sector despite the reversal of recent growth trends. PwC compiled the figures and advertisers sustained steady demand for outdoor visibility. Australia's federal parliament passed legislation obliging major streaming services with over one million domestic subscribers to allocate 10% of Australian spending or 7.5% of revenue to original Australian content, with fines up to ten times local revenue for non-compliance. China's AI governance framework received backing from researchers at DeepSeek and Alibaba.
Read at Exchangewire
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