"Meta announced last week that it has aspirations to bring its AI-powered assistant, Business AI, to other companies. The Big Tech giant said the change will allow companies to further personalize ads and product recommendations. It could also see consumers buying items directly via conversational AI, which major technology companies, like OpenAI and Amazon, are starting to double down on."
"Business AI would enable third-party brands and retailers to provide stronger product information in a conversational format when users are served ads. According to CNBC, the feature will be free to incorporate into Meta ads, but if merchants choose to integrate the technology into their own sites, they'll have to pay a fee that has yet to be determined."
"Meta also announced last week that it would use the information users input into Meta AI, the chatbot it has built on its large-language model, Llama, to further personalize users' experiences on its platforms. In a blog post, the company said that if a user had been discussing hiking with Meta AI, that user might then see a recommendation to join a hiking-focused Facebook group."
Meta plans to make its AI-powered assistant, Business AI, available to other companies to enhance personalization of ads and product recommendations. The technology could enable consumers to buy items directly through conversational AI and deliver more detailed product information in conversational ad formats. Incorporation into Meta ads will be free, while merchants integrating the tool on their own sites will face a yet-to-be-determined fee. Meta intends to use user inputs to Meta AI, built on the Llama large-language model, to tailor platform experiences and improve ad targeting based on conversational signals like hobby discussions.
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