"Authentic Brands Group, a global sports, media, entertainment and lifestyle platform, adopts Google's Gemini and Google Cloud infrastructure to power Authentic Intelligence"
"Google Cloud and Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a strategic partnership leveraging Google's Gemini and Google Cloud's Vertex AI platform to supercharge collaboration and creativity across the organization."
Authentic Brands Group adopts Google's Gemini and Google Cloud infrastructure to power Authentic Intelligence. The partnership leverages Google Cloud's Vertex AI to enhance the company’s AI capabilities. The collaboration aims to supercharge collaboration and creativity across the organization. The announcement took place on Jan. 11, 2026 in New York at NRF 2026: Retail's Big Show. Authentic Brands Group operates as a global sports, media, entertainment and lifestyle platform and as a global brand development and licensing platform. The integration of Gemini and Vertex AI intends to provide scalable AI tools and infrastructure to support brand development, licensing operations, and creative workflows.
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