At Davos, AI hype gives way to focus on ROI | Fortune
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At Davos, AI hype gives way to focus on ROI | Fortune
"The promenade in this ski town turns into a tech trade show floor at WEF time, with the logos of prominent software companies and consulting firms plastered to shopfronts and signage touting various AI products. But while last year's Davos was dominated by hype around AI agents and overwrought hand-wringing that the debut of DeepSeek's R1 model, which happened during 2025's WEF, could mean the capital-intensive plans of the U.S. AI companies were for naught, this year's AI discussions seem more sober and grounded."
"The business leaders I've spoken to here at Davos are more focused than ever on how to drive business returns from their AI spending. The age of pilots and experimentation seems to be ending. So too is the era of imagining what AI can do. Many CEOs now realize that implementing AI at scale is not easy or cheap. Now there is much more attention on practical advice for using AI to drive enterprise-wide impact."
U.S. President Donald Trump's visit is dominating conversations at the World Economic Forum in Davos, but AI remains a central topic. The town's promenade becomes a tech trade show, with logos and signage promoting AI products. Last year's Davos featured hype about AI agents and concerns over DeepSeek's R1 model. This year’s AI conversations are more sober and grounded. Business leaders focus on driving measurable returns from AI spending. The era of pilots and experimentation is ending as CEOs confront the difficulty and cost of implementing AI at scale. There is growing attention on practical, enterprise-wide deployment strategies. OpenAI is reported to be on track for a device launch in 2026. Anthropic's CEO addresses chip sales to China and the company’s Claude Code is being framed as a potential pivotal product.
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