"The Associated Press has quietly retooled for the AI era - structuring its archive so enterprise LLMs can reliably ground, cite and pay for decades of reporting. The news organization has spent the last nine to 12 months making its tens of millions of content assets across text, video, photos and audio formats, machine-readable for LLMs to assimilate easily. Meanwhile, Dow Jones' Factiva unit - which has a network of 30,000 publishers - now operates an AI-licensed content marketplace for enterprises."
"Heitmann said AP intelligence offering is aimed primarily at enterprises developing their own LLMs or proprietary AI systems that require structured, verified data. Earlier this year AP launched on the Snowflake Marketplace - a cloud-based exchange where companies like AP can license structured, rights-cleared data directly to enterprises building AI systems. Since doing so, AP has licensed its content to Snowflake's finance clients, many of whom are building internal AI tools and need access to trustworthy, rights-cleared information, added Heitmann."
The Associated Press converted tens of millions of text, video, photo, and audio assets into machine-readable, structured data for large language models. The archive was digitized and tagged to enable reliable grounding, citation, and paid licensing by enterprise AI systems. Competing publishers and services are licensing archives or operating AI content marketplaces to meet enterprise RAG demand. AP listed its structured, rights-cleared data on the Snowflake Marketplace and has licensed content to finance clients. The offering targets enterprises building proprietary LLMs and AI tools for supply chain monitoring, crisis operations, environmental and regulatory awareness, and other use cases.
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