"Anthropic's 30-second spot roasted OpenAI over its decision to bring ads to ChatGPT. The ad didn't mention its competitor by name, but featured a scrawny man asking a buffed trainer, "Can I get a six pack quickly?" The trainer initially gives helpful information in the voice of an AI chatbot, but then quickly segues into an ad. Anthropic's Super Bowl spot signed off with the tagline: "There is a time and place for ads. Your conversations with AI should not be one of them.""
"After Anthropic released a series of Super Bowl ad teasers last week, Altman responded with a lengthy post on X. "First, the good part of the Anthropic ads: they are funny, and I laughed," Altman wrote. "But I wonder why Anthropic would go for something so clearly dishonest." He added more fuel to the fire in an interview with the tech news show TBPN, reiterating his views on Anthropic's campaign."
Social media listening data indicated heavy viewer interest in Anthropic's Super Bowl spot, which targeted ads appearing inside AI conversations. Anthropic's 30-second ad mocked the idea of ads interrupting AI responses without naming OpenAI, using a skit about a scrawny man and a buffed trainer that transitions from helpful chatbot guidance into an advertisement. The spot concluded with the tagline opposing ads in AI conversations. OpenAI ran a more earnest ad promoting its coding agent. Sam Altman acknowledged the Anthropic spot was funny but described it as dishonest and publicly criticized the campaign. Meltwater and Sprout Social provided engagement metrics showing differing results across platforms.
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