""They don't necessarily care about the latest thing that we're pushing in Silicon Valley," Woodside said. "They need results, they need to grow their business, they need to serve their customers.""
""They still want a human in the loop.""
""Can you please just ... stop dropping the word AI and tell us what it is and how to use it?""
Many industrial and small-business customers reject Silicon Valley AI hype and demand concrete, measurable results that drive growth, productivity, and cost savings. A century-old family-owned agricultural equipment manufacturer with 5,000 employees prioritizes business outcomes over cutting-edge features. Across a large customer base of 75,000 accounts, most have not adopted AI products and continue to request human oversight. The most-adopted solution is a co-pilot that boosts employee productivity and supports revenue or cost improvements. Small businesses express buzzword fatigue and ask vendors to stop using the term AI and instead explain practical use and implementation.
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