"Announced early last year, Alexa+ is Amazon's future in the generative AI market, offering more expressive voices, access to world knowledge similar to other AI assistants, and AI agents that perform tasks on behalf of the customer - like calling an Uber or ordering food. The company has been steadily rolling out access to the AI platform, with more than 1 million Alexa customers gaining access by last June, and now, "tens of millions" can opt in to upgrade to the AI assistant."
""I think that there's going to be a whole range of AI out there for customers. I think that Alexa will be one of the foundational assistants," he said. While he believes there will always be some specialist AIs on the market, like those that focus on one thing, like being a legal assistant, there will be a few "nameable, foundational AIs that are highly capable," which is where Alexa slots in."
Amazon plans to leverage its extensive Alexa device footprint and customer familiarity to deploy Alexa+, a generative-AI assistant. 97% of devices ever shipped can support Alexa+, and Amazon reports over 600 million devices sold, with the vast majority eligible for the upgrade. Alexa+ will offer more expressive voices, access to world knowledge, and AI agents that perform tasks like calling an Uber or ordering food. Rollout has been gradual, with more than one million customers gaining access by last June and tens of millions now eligible to opt in. Availability will prioritize Prime members while Amazon measures real-world customer adoption.
Read at TechCrunch
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