Enterprises have encouraged employees to use AI, including through internal leaderboards that measure AI token usage. Amazon used Kirorank, an unofficial tracker that ranked workers by activity on Amazon’s Kiro AI tool. Senior managers found that employees created AI agents to perform unnecessary tasks to increase their scores. This behavior is described as tokenmaxxing. The leaderboard was taken offline after the practice was identified, indicating that gamifying AI usage can produce counterproductive outcomes rather than meaningful productivity gains.
"Enterprises everywhere have been urging employees to adopt AI, with internal leaderboards springing up to show who has used the most AI tokens. Such games can backfire, though, as Amazon recently discovered."
"Kirorank, an unofficial leaderboard tracking usage of Amazon's Kiro AI tool, ranked workers according to their AI activity, but senior managers at Amazon found that employees were creating AI agents to carry out unnecessary tasks in an attempt to boost their scores, a practise known as tokenmaxxing, according to a report in the Financial Times."
"The tracker has now been taken offline."
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