Airbnb plans to bake in AI features for search, discovery and support | TechCrunch
Briefly

Airbnb plans to bake in AI features for search, discovery and support | TechCrunch
"We are building an AI-native experience where the app does not just search for you. It knows you. It will help guests plan their entire trip, help hosts better run their businesses, and help the company operate more efficiently at scale,"
"AI search is live to a very small percentage of traffic right now. We are doing a lot of experimentation. Over time, we are gonna be experimenting with making AI search more conversational, integrating it into more than the trip, and, eventually, we will be looking at sponsor listings as a result of that,"
Airbnb plans to bake large language model features into the app to improve listing search, trip planning, host management, and company operations. The platform is testing natural-language queries for property and location search and already uses LLMs for a customer service bot and some personalization. AI search is currently live to a small percentage of traffic and will be iterated to become more conversational and integrated across the trip experience. The company intends to experiment with sponsored listings only after refining design and user experience and will leverage new technical leadership and platform data.
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