"Prophet's new "2026 AI-Powered Consumer Report" found that generative AI adoption has climbed to 73%, up sharply from 45% in 2024, showing how quickly these tools have become part of daily life. At the same time, enthusiasm around AI has started to cool. Consumer excitement declined by 7%, suggesting that people increasingly see AI as a utility rather than a novelty."
"Furthermore, the number of consumers who believe GenAI will become deeply woven into everyday life and handle most decisions has dropped by 30%. That suggests even less faith in the big promises about AI. The public is entering Gartner's "trough of disillusionment," where excitement fades, and reality starts to set in."
"The report found that 71% of consumers worry about AI inaccuracies and misinformation, especially as AI systems become more embedded in shopping, customer service, and online research. Consumers may rely on AI more often now, but many still question whether they can fully trust the results."
"About 62% say they become frustrated when companies remove human support completely, even if automated systems are faster and more efficient. That tension is creating pressure on brands to balance automation with real human interaction."
Generative AI adoption among consumers has increased to 73%, up from 45% in 2024, showing rapid integration into daily life. Consumer excitement has declined by 7%, and fewer people expect generative AI to become deeply embedded in everyday life or handle most decisions, indicating reduced belief in major promises. Public sentiment is moving toward disillusionment as reality replaces novelty. Growing anxiety centers on impacts to human relationships, creativity, and everyday experiences. Skepticism is also rising, with 71% worrying about inaccuracies and misinformation as AI becomes embedded in shopping, customer service, and online research. AI fatigue is evident, with 62% becoming frustrated when companies remove human support entirely, even when automation is faster and more efficient.
#generative-ai #consumer-sentiment #marketing-automation #trust-and-misinformation #customer-experience
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