"Like it or not, generative AI could reshape the entertainment industry as we know it, with the rise of AI video generators like Sora 2, as well as Google Veo. Arguably, such profound AI models have already shifted the social media landscape a bit, with the rise of the Sora app, which offers a TikTok-like feed of exclusively AI-generated content. With the ability to prompt videos and feature one's likeness, the future is about to become very interesting as AI melds with human creativity."
"For investors, there's no need to rush into an AI stock ahead of the rise of the next generation of entertainment, which may have varying degrees of AI involved in the process. And while I'm sure there's a market for 100% AI-generated content (think the Sora videos, many of which are quite hilarious), we should also keep tabs on AI that's not taking center stage, but perhaps embraces the role in the background."
"Undoubtedly, it's probably not optimal to have generative AI making content on its own without a human in the loop. While we'll probably get to a mostly AI-generated or produced feature film at some point down the line, I think that augmentation rather than automation could be a major theme that helps content creators produce more content without losing the human spirit."
Generative AI could reshape the entertainment industry through tools like Sora 2 and Google Veo that produce AI-generated video and a TikTok-like feed of synthetic clips. The ability to prompt videos and include a person's likeness enables new creative forms and distribution. Investors should avoid rushing into AI stocks and consider varied degrees of AI involvement across projects. Augmentation of human creators, especially in post-production, may be more practical than full automation. Video game developers are beginning to adopt AI for voice lines and enemy intelligence, generating community debate about acceptable AI usage in live products.
Read at 24/7 Wall St.
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