"Palantir, TWG AI, and Nvidia announced last month that they are teaming up with Texas-based Teton Ridge to bring real-time artificial intelligence and computer vision into rodeo arenas. The partnership uses Nvidia's edge computing hardware alongside Palantir's data platforms to process video and performance data on site, allowing rider insights during live rodeo events. Teton Ridge says the data layer could enhance fan engagement, expand broadcast and sponsorship opportunities, and eventually support training, rider-stock matching and other parts of rodeo's business."
"The system tracks the skeleton joints of both riders and animals in real time, turning what used to be instinct into measurable components that illustrate why a ride was easier or tougher. The tools can show where a rider nearly lost control or where they excelled and give athletes concrete feedback to improve technique, just like with baseball players' batting performances against certain pitchers."
AI and computer vision are being integrated into rodeo arenas through a partnership among Palantir, TWG AI, Nvidia and Texas-based Teton Ridge. Nvidia edge hardware and Palantir data platforms process video and performance data on site to produce real-time rider insights during events. Computer vision tracks skeleton joints of riders and animals, measuring kicks, spins, speed and intensity to explain scores, improve judging transparency, and deliver concrete feedback for training and rider-stock matching. Metrics apply across disciplines such as bull riding, saddle bronc, bareback and barrel racing. The data layer could broaden fan engagement, broadcasts, sponsorships and other rodeo business opportunities while bridging cultural gaps.
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