"Google's Gemini and OpenAI's ChatGPT were the two fastest-growing brands this year among consumers earning more than $100,000 a year, according to Morning Consult. The report measured interest in these tools by purchasing intent, which jumped sharply from the first quarter to the third quarter. Don't Miss: Brand awareness among this income group also skyrocketed. Gemini, for example, rose from 62% awareness early in the year to 78% by the third quarter. ChatGPT remains the most well-known AI tool, with 89% familiarity among high-income consumers."
"Growth in AI interest has been steady for years but became "explosive" in this year within wealthier demographics, Morning Consult Senior Director of Audience Development Bobby Blanchard told Axios. The data from Morning Consult shows that higher-income Americans are now leading the pack in overall AI adoption, with 42% considering the use of major chatbots - and that share has grown by more than 13 points this year."
"For households earning under six figures, AI barely registers among the fastest-growing brands. Instead, consumers are prioritizing products and services tied to affordability or everyday needs. Among earners making between $50,000 and $99,999, the fastest-growing brands include DoorDash (NASDAQ:DASH), MTV, Tostitos, and Fruit of the Loom, according to Morning Consult. For those earning less than $50,000, brands such as Discount Tire, Great Value French Fried Potatoes, Zoom (NASDAQ:ZM), and Sargento lead the list."
High-income Americans are adopting artificial intelligence tools at a rapid pace, driving strong increases in both purchasing intent and brand awareness for offerings such as Google Gemini and OpenAI's ChatGPT. Gemini awareness rose from 62% early in the year to 78% among wealthier consumers, while ChatGPT reached 89% familiarity. Overall adoption among higher-income households shows 42% considering major chatbots, with that share increasing by more than 13 percentage points this year. In contrast, lower-earning households prioritize affordability and everyday needs, boosting growth for brands like DoorDash, MTV, Tostitos, Fruit of the Loom, Discount Tire, Great Value, Zoom, and Sargento.
Read at Benzinga
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